Introduction:
Brandon, created by Taiwanese artist, Cheang Shu Lea in 1998, was the first web-based work to be commissioned by New York Guggenheim museum.
This narrative web project used the nonlinear and the paricipatory nature of the Internet as a means to explore and illuminate a tragic story. It is based on a true story of Teena Brandon, a gender-crossing woman in USA, who was raped and murdered in 1993 after her female anatomy has been revealed.
Description:
The site is divided into several subsections and interfaces, using videos, images, texts and sounds to convey different ideas:
The bigdoll interface
A page with signs, texts and images suggesting a sense of violence and trouble. They change and disappear with mouse-clicks.
The bigdoll interface
A page with signs, texts and images suggesting a sense of violence and trouble. They change and disappear with mouse-clicks.
The Roadtrip interface
- Tells a finctional story of Brandon and his murder. The page includes a link to the search engine with the search word Teena Brandon. It provides further information about her tragedy.
The mooplay interface
- Includeds a game of role play and a chat room. Users can chande their ID and gender to hide their real identity.
- Includeds a game of role play and a chat room. Users can chande their ID and gender to hide their real identity.
The panopticon Interface
- A theme of punishment. The page mentions the discrimination of abnormal genders, by treating them as criminals. They are mistreated or are forced to take certain therapy.
Intention:
There are some deep meanings behind Brandon. The first one, quoted from New Media Art, Cheang is inviting viewers to investigate and introspect the issue of human sexuality.
"It explores Brandon Teena's story in an experimental way that conveys
the "fluidity and ambiguity of gender and identity in contemporary
societies. "
(Tribe, Mark; Jana, Reena (2007). New Media Art. The second quote, from the book Rethinking women + Cyberculture, points out that Cheang was dealing with the boundaried of actual and virtual boundaried of gender. Brandon forces viewers out of their comfort zone to speak out against transgendered discrimination.
"The
(Flanagan, M., & Booth, A. (2002). Reload: Rethinking women+ ctberculture. Cambridge, Mass: MIT Press.)
Features of Web-based art:
1) Using techniques from earlier art movements
- Dada artists' provocative use and fragmented arrangement of images and text have reappeared in Brandon
2) An interest on random events/ chances
- The content of the website develops randomly according to the participation of users.
3) An interest on random events/ chance
1) Using techniques from earlier art movements
- Dada artists' provocative use and fragmented arrangement of images and text have reappeared in Brandon
2) An interest on random events/ chances
- The content of the website develops randomly according to the participation of users.
3) An interest on random events/ chance
-The content of the website develops and displays randomly according to the paricipation of users.
4) Audience participation
- Through the internet, Cheang makes it possible for viewers from different locations joinning together at the same time to communicate.
- She created an online chat room, encouraged viewers to participate and provide ideas on this provocative issue.
- Viewers can also rearrange or add new text and images into the website and their interpretation will become a part of the final work. In this case, users have been engaged as active participants.
Combination of the real and the virtual world:
- Brandon blurred the distinctions between real and virtual world to encourage public interaction. The work expends itself into different public events and activities, including installation, live chat format and actual performances.
- eg. The physical installation at the Guggenheim Soho's Video Wall, in New York.
Remarkable point/ own opinions:
- Interesting part: Cheang enables people to play with different gender roles and characters by using the mutable "skin" of the internet, in order to respond to the issue of gender fusion.
- Brandon is an example of "cyberfeminist art", which treats the Internet as means of freedom from social constructs like gender and sex difference.
-Cheang challenges the traditional concept of "Doing Gender". In the society, individuals are used to play with their role of gender in order to meet societal expectations. Yet, she points out that gender should be defined by our behavior instead of the nature. We belong to a certain gender because we act like that, not because of we bron in that way.
- The presentation of gender isn't conservative or immutable, instead, it can be playful and confusing.
- She created an online chat room, encouraged viewers to participate and provide ideas on this provocative issue.
- Viewers can also rearrange or add new text and images into the website and their interpretation will become a part of the final work. In this case, users have been engaged as active participants.
Combination of the real and the virtual world:
- Brandon blurred the distinctions between real and virtual world to encourage public interaction. The work expends itself into different public events and activities, including installation, live chat format and actual performances.
- eg. The physical installation at the Guggenheim Soho's Video Wall, in New York.
Remarkable point/ own opinions:
- Interesting part: Cheang enables people to play with different gender roles and characters by using the mutable "skin" of the internet, in order to respond to the issue of gender fusion.
- Brandon is an example of "cyberfeminist art", which treats the Internet as means of freedom from social constructs like gender and sex difference.
-Cheang challenges the traditional concept of "Doing Gender". In the society, individuals are used to play with their role of gender in order to meet societal expectations. Yet, she points out that gender should be defined by our behavior instead of the nature. We belong to a certain gender because we act like that, not because of we bron in that way.
- The presentation of gender isn't conservative or immutable, instead, it can be playful and confusing.













